Airs de Paris - Exclusive SIUF Interview: Witnessing Evolution and Leading Innovation

The China (Shenzhen) International Brand Underwear Fair (SIUF) has been at the forefront of the fashion industry’s evolution in China, and its influence continues to grow. Recently, Airs de Paris conducted an exclusive interview with SIUF to discuss its pivotal role in driving the lingerie industry forward. Here are the key takeaways from the interview:

What is Airs de Paris?

Airs de Paris is a well-known fashion media platform based in Paris, specializing in the latest trends, innovations, and movements within the fashion world, with a specific focus on lingerie and intimate apparel. Recognized for its insightful editorials and exclusive interviews, Airs de Paris brings a French perspective to the global fashion scene, connecting designers, brands, and industry professionals. Their recent interview with SIUF was aimed at uncovering the growth story of China’s lingerie industry and highlighting how SIUF is poised to shape the future of the global market.

SIUF: A Witness and Driving Force in the Evolution of Fashion in China

SIUF is more than just a platform for showcasing lingerie brands—it's a crucial space for publishing industry trends, facilitating technical exchanges, and negotiating business deals. Over the years, the Chinese fashion industry has undergone significant transformation, evolving from imitation to innovation, and from low-cost production to creating high-end brands. SIUF has played a critical role in this journey, marking the shift from "Made in China" to "Created in China."

During the event, both domestic and international brands and designers interact, exchange ideas, and foster innovation and development within the industry. SIUF has become a reflection of the progress and transformation taking place in China's fashion sector, demonstrating its growing influence on the global stage.

Future Actions of SIUF in a Transforming Fashion Industry

In response to the ongoing transformation of the global fashion industry, SIUF plans to adopt several adjustment strategies to maintain its relevance and promote growth:

1. Increasing Internationalization: The exhibition will continue to enhance its internationalization efforts by attracting more international brands and buyers, paving the way for the global expansion of Chinese lingerie brands.

2. Focus on Sustainable Fashion: SIUF aims to highlight eco-friendly materials and responsible production practices through dedicated zones for showcasing sustainable lingerie products, responding to the growing consumer emphasis on environmental sustainability.

3. Technological Integration: Leveraging emerging technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI), SIUF plans to enhance the visitor experience by showcasing smart clothing, functional fabrics, and other high-tech lingerie innovations.

4. Support for Creators and Brand Building: Increased efforts will be made to support original designer brands through design competitions and forums, enhancing the international competitiveness and cultural richness of Chinese lingerie brands.

5. Exploring Niche Markets: SIUF will also pay attention to the growing demand for sports lingerie and health lingerie, broadening its audience and exhibitor base to better meet future industry needs.

Join Us at SIUF 2025

SIUF has become a symbol of progress and transformation, continuously adapting to meet the demands of the evolving lingerie industry. Whether you're a brand owner, a designer, or an industry professional, SIUF 2025 is an unmissable event to witness the future of the lingerie sector.

Event Date: March 25-27, 2025
Venue: Shenzhen Convention & Exhibition Center, Shenzhen, China

Explore the world's latest lingerie trends, technological advancements, and sustainable innovations at SIUF 2025. Don't miss this opportunity to connect, learn, and grow within the global lingerie industry!