The Largest Underwear Fair In The World
China (ShenZhen) International Brand Underwear Fair (SIUF) is the largest and the most influential underwear fair in the world, cover new formats such as intimate fashion brands, cross-border fashion, new retail e-commence, explosive live streaming, production and manufacturing. We create a comprehensive exhibition with all channels of exhibitors and buyers.
100,000m²
1,500+
18
9
80+
Exhibition Area
Factories
Industrial Clusters
Exhibition Zones
Theme Activities
SIUF 20th Anniversary: Expanding International Horizons!
China (Shenzhen) International Brand Underwear Fair (SIUF) and the China Intimate Apparel Culture Week are the yearly events, which be authorized by Ministry of Commerce of the People’s Republic of China, and presented by Shenzhen Shengshi Jiuzhou Exhibition Co., Ltd. and the Shenzhen Underwear Association, with the support of Guangdong Textile Association.
In 2025, to mark its 20th anniversary, SIUF is stepping beyond the borders, this exhibition will open its doors to businesses from Southeast Asia. This expansion fosters greater international exchange, bring together lingerie brands from across the globe, offering a unique platform for cultural exchange and a chance to discover fashion perspectives from different countries.
SIUF will be held on 2025, March 25 - 27. Join us in celebrating 20 years of excellence at SIUF and be part of this grand milestone!
SIUF Highlights
Gathering of Industrial Clusters
China International Underwear Forum
SIUF International Supermodel Contest
Brand Fashion Show
SIUF 2025 will feature 18 industrial clusters, gathering top underwear brands from China and Southeast Asia. This prestigious event offers a platform for global lingerie trends and innovation to converge, showcasing the future of the industry.
Featuring 80 top brands, this fashion show will showcase the latest designs and trends in the lingerie industry. From cutting-edge innovations to timeless elegance, witness a stunning display of creativity that sets the tone for the future of fashion.
It is a summit that cross-linking experts and elites from the underwear industry, traditional commerce, e-commerce, brands, retails, media and fashion design, etc.. Aim at sharing and analyzing the development trend of the underwear industry, with an insight into the trends and future directions of fashion industry and to provide a comprehensive interpretation of the development mode of China's underwear.
It is a global top professional model competition, one of the largest and most influential competitions in China's modeling industry. Finding beauty, passing on love, and finding the inner and outer self are the main themes.
Previous Exhibitors
Previous Buyers
Global Underwear Fair
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