Discover the SIUF: China's Premier Underwear and Lingerie Exhibition

The China (Shenzhen) International Brand Underwear Fair (SIUF) is one of the world’s leading events for the underwear and lingerie industry. Held annually in Shenzhen, SIUF has grown over the years to become a major platform for industry professionals, brands, and suppliers to showcase their latest products, connect with partners, and explore emerging trends. The 2025 edition will be particularly significant, marking the fair’s 20th anniversary, and is expected to attract an even larger number of exhibitors and attendees.

What Makes SIUF Unique?

1. Comprehensive Industry Coverage
   SIUF goes beyond just lingerie and underwear, encompassing the entire industry, including homewear, fabrics, accessories, shapewear, loungewear, and knitting machinery. This all-encompassing approach provides visitors with a complete view of the market, making it the ideal event for sourcing, networking, and learning about the latest advancements in the field.

2. Cutting-Edge Fashion Shows and Events
   One of the major attractions of SIUF is its fashion shows, where top brands present their newest collections in stunning runway presentations. The event also includes award ceremonies, design competitions, and trend forums that offer insights into market movements and consumer preferences. These activities provide not only visual delight but also valuable knowledge about the evolving landscape of lingerie fashion.

3. Global Networking Opportunities
   With thousands of attendees from around the world, SIUF serves as a hub for international connections. Brands can meet with distributors, manufacturers, designers, and other stakeholders to explore partnerships, negotiate deals, and establish long-term business relationships. The event’s reputation for fostering meaningful connections has made it a staple in the calendars of industry professionals.

Why Attend SIUF?

• Stay Ahead of Trends: Discover the latest styles, fabrics, and technologies shaping the future of the underwear and lingerie industry.

• Expand Your Business Network: Meet potential partners, suppliers, and clients from China and around the globe.

• Exclusive Industry Insights: Participate in forums and seminars led by industry experts, where you can gain valuable knowledge on market trends, retail strategies, and consumer behavior.

SIUF 2025: A Special Anniversary Edition

The 2025 edition marks the 20th anniversary of SIUF, making it an even more exciting event. To celebrate this milestone, the fair will feature expanded exhibition areas, special themed events, and a grand anniversary ceremony that will pay tribute to two decades of industry growth and innovation. Expect larger-than-ever showcases, more brands, and a broader range of products as SIUF continues to push boundaries and set new standards in the industry.

Who Should Attend?

SIUF is designed for a wide range of participants, including:

• Retailers and buyers looking for the latest products and innovations.

• Designers and brands interested in showcasing their collections.

• Manufacturers and suppliers seeking to expand their business network.

• Industry professionals who want to stay updated on market trends and consumer demands.

Location and Logistics

The fair is held at the Shenzhen Convention & Exhibition Center, a top-tier venue located in the heart of Shenzhen, known for its cutting-edge infrastructure and accessibility. The city’s reputation as a global business hub ensures easy access to hotels, transportation, and other amenities, making it convenient for both domestic and international visitors.

Don't Miss the SIUF 2025

Whether you're in the business of lingerie, textiles, or fashion, the China (Shenzhen) International Brand Underwear Fair is an unmissable event that offers unparalleled opportunities for growth and exposure. Join the 2025 edition to celebrate 20 years of excellence and experience firsthand the energy and innovation that SIUF brings to the industry.

For more information, visit the official SIUF website.