Discover the Rhythm of Innovation at Music China 2025

As the global music industry continues to evolve, events like Music China stand out as essential hubs for innovation, networking, and discovery. Scheduled for October 22nd -25th , 2025, at the Shanghai New International Expo Centre (SNIEC) in Shanghai, China, this premier international exhibition promises to bring together the best in musical instruments, technology, and education. Whether you're a manufacturer, retailer, musician, or enthusiast, Music China 2025 is your gateway to the future of music.

What is Music China?

Music China is one of the world's largest and most influential trade fairs for musical instruments and accessories. Recognized by the UFI (Global Association of the Exhibition Industry), it serves as a vital platform for global exhibitors and visitors to communicate, collaborate, and explore the latest trends in the industry. With a history spanning over 20 years, the event has grown into a cornerstone for the Asian music market, focusing on a wide array of categories including amps and pro audio, electric and electronic instruments, pianos and keyboards, drums and percussion, brass and woodwind instruments, bowed and stringed instruments, traditional and Chinese instruments, music education, sheet music and publishers, harmonicas and accordions, accessories, software and plug-ins, and services, associations, and media.

Co-organized by the China Musical Instrument Association, Shanghai INTEX Exhibition Co., Ltd., and Messe Frankfurt (HK) Ltd., Music China bridges Eastern and Western markets, fostering international trade and cultural exchange. The 2025 edition builds on the success of previous years, where the 2024 event spanned 150,000 square meters, featured over 1,840 exhibitors from 105 countries and regions, and attracted 148,858 visitors. Expectations are high for 2025, with nearly 2,000 global brands anticipated to participate across an even larger space.

Highlights and Features

Music China 2025 is more than just an exhibition—it's a vibrant ecosystem of experiences designed to inspire and innovate. Key highlights include:

• New Product Global Launch: A dedicated platform for showcasing cutting-edge technological innovations in musical instruments and accessories. Exhibitors can submit their latest products to gain global visibility and enhance industry vitality.

• Music X: This segment dives into new music technology and consumption scenarios, featuring high-tech products, innovative production tools, live roadshows, hands-on workshops, professional forums, and expert lectures. It's perfect for those interested in the intersection of music and technology.

• Live Performances and Events: With over 100 events and more than 400 live shows (based on 2024 figures), attendees can immerse themselves in performances ranging from classical to contemporary, highlighting the diversity of musical expression.

• 6-in-1 Innovative Integrated Marketing System: This comprehensive approach combines online digital marketing with offline activities to create a 'Music+' ecosystem. It aims to boost brand influence through a B2B2C loop, connecting exhibitors directly with consumers and professionals.

The event emphasizes sustainability, digital transformation, and music education, making it a forward-thinking gathering that addresses current industry challenges and opportunities.

Why Attend Music China 2025?

For professionals, Music China offers unparalleled networking opportunities, allowing you to connect with suppliers, distributors, and influencers from around the world. Buyers can source the latest market favorites, while exhibitors benefit from exposure to a massive audience in one of Asia's most dynamic markets.

Music enthusiasts and educators will find value in the workshops, forums, and performances that promote skill-building and cultural appreciation. As China continues to be a powerhouse in musical instrument manufacturing, attending Music China provides insights into emerging trends like smart instruments and AI integration in music production.

Testimonials from past participants underscore its impact: "Music China is an indispensable platform for industry exchange," notes one exhibitor, highlighting its role in driving growth and innovation.

Don't miss this opportunity to be part of the harmony in innovation at Music China 2025. Mark your calendars for October 22-25 and prepare to elevate your music world in Shanghai!