Welcome to SIUF Vietnam 2025

SIUF Vietnam 2025: A Global Showcase of Intimate Apparel Innovation

The China (Shenzhen) International Brand Underwear Fair (SIUF) Vietnam 2025, alongside the China Intimate Apparel Culture Week, is set to make waves as a landmark event in the global underwear and lingerie industry. Authorized by the Ministry of Commerce of the People's Republic of China and organized by Shenzhen Shengshi Jiuzhou Exhibition Co., Ltd. and the Shenzhen Underwear Association, with support from the Guangdong Textile Association, this highly anticipated expo will bring together industry leaders, designers, and professionals to celebrate innovation, fashion, and cultural exchange. Scheduled for 2025 in Vietnam, SIUF Vietnam 2025 promises to be a pivotal platform for showcasing the latest trends and fostering international collaboration in the intimate apparel sector.

📅 Date: 13th - 15th November 2025
📍 Location: Saigon Exhibition & Convention Centre

A Global Stage for Intimate Apparel

Building on the success of its Shenzhen editions, SIUF Vietnam 2025 marks an exciting expansion into Southeast Asia, offering a unique opportunity for brands to connect with regional and international markets. The event will feature a comprehensive showcase of lingerie, swimwear, loungewear, athleisure, fabrics, and accessories, reflecting the evolving demands of consumers worldwide. With a focus on innovation, sustainability, and style, SIUF Vietnam 2025 is poised to attract thousands of visitors, including retailers, buyers, designers, and industry professionals, eager to explore the future of intimate apparel.

Highlights of SIUF Vietnam 2025

SIUF Vietnam 2025 will host a series of dynamic activities designed to inspire, connect, and celebrate the underwear industry. Key highlights include:

SIUF Golden Dudou Award

Since its inception in 2009, the Golden Dudou Award has been a cornerstone of SIUF, recognizing outstanding achievements in China's underwear industry. This prestigious award honors brands for their innovation, quality, and market impact, spotlighting those that push the boundaries of intimate apparel design.

CIUF Underwear Forum

Launched in 2013, the CIUF Underwear Forum brings together hundreds of industry experts to discuss emerging trends, technological advancements, and market strategies. This high-profile platform fosters thought leadership and collaboration, offering insights into the future of the global lingerie market.

The three-day event will feature over 50 brand fashion shows, including the highly anticipated Spring New Lingerie Trend Release. These runway presentations will showcase the latest collections from top brands, highlighting bold designs, sustainable materials, and innovative fabrications that define the 2025 season.

Brand Fashion Shows

SIUF Supermodel Contest

A global highlight, the SIUF Supermodel Contest will bring together top professional models to showcase the artistry of intimate apparel. Organized by the SIUF committee, this competition blends fashion and performance, captivating audiences with stunning displays of lingerie and swimwear.

BIDA Design Awards

Established in 2012 by the Shenzhen Underwear Industry Association, the BIDA Design Awards (Charm of Oriental · China International Underwear Design Contest) celebrate creativity and innovation. This platform showcases designs that fuse Eastern aesthetics with modern trends, spotlighting emerging talent in the industry.

A Hub for Industry Networking

SIUF Vietnam 2025 will serve as a vital platform for business networking and sourcing, connecting manufacturers, suppliers, and buyers from across the globe. The event's comprehensive coverage of the underwear industry—from raw materials to finished products—makes it an ideal venue for forging partnerships and exploring new market opportunities. With a focus on international exchange, the expo will attract participants from Southeast Asia and beyond, fostering cross-cultural collaboration and innovation.

A Milestone for the Industry

Following the success of the 20th SIUF in Shenzhen, which concluded on March 27, 2025, and featured over 1,200 fashion brands from around the world, SIUF Vietnam 2025 is expected to build on this momentum. The Shenzhen edition generated significant economic impact, with Shenzhen's underwear industry contributing nearly 70 billion yuan (approximately US$9.7 billion) to the national market, accounting for 80% of China's high-end underwear market. By bringing this expertise to Vietnam, SIUF aims to strengthen regional ties and elevate the global intimate apparel industry.

SIUF Vietnam 2025 welcomes a diverse audience, including:

• Retailers and Buyers: Source the latest products and innovations.

• Designers and Brands: Showcase collections and connect with global markets.

• Manufacturers and Suppliers: Expand business networks and explore partnerships.

• Industry Professionals: Stay updated on market trends and consumer demands.

A Vision for the Future

SIUF Vietnam 2025 is more than an exhibition—it's a celebration of creativity, innovation, and the global underwear industry's vibrant future. By combining fashion shows, awards, forums, and networking opportunities, the event will inspire and empower participants to shape the next chapter of intimate apparel. Don't miss this opportunity to be part of a transformative industry event in the heart of Southeast Asia.